Drip pricing and fake reviews banned in the UK

[Retro]

Drip pricing is where you buy something like tickets online, only for there to be added costs at the checkout like an "admin fee" adding significantly to the price which you weren't told about up front. Stopping this should be relatively easy to enforce. Fake reviews are obvious what they are, but it's not so clear how their prevention will be enforced. Still, this is a step in the right direction.

New measures banning so-called drip pricing and fake reviews have come into force in a bid to prevent online shoppers from being ripped off.

Campaigners have welcomed the banning of hidden fees for online shoppers - a practice described by Citizens Advice as a "disgraceful way to mislead consumers into paying more than they expect".

Consumer champion Which? has campaigned for drip pricing to be outlawed for years, warning it causes "multiple harms" to shoppers while weakening competition.

The measures come under the Digital Markets, Competition and Consumers Bill approved by Parliament last year.

What is drip pricing, and why has it been banned in the UK?

New rules coming into force from today also ban fake and misleading reviews online.

uk.news.yahoo.com