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Yesterday at 18:55, Channel 4 released its new channel idents (the branding bit shown between programmes) and showed off the whole set in a short film. I like the recursion used in the video where the last ident would actually be thousands of times smaller than the first one if shown next to it. Check it out.
My favourite idents are the original 1982 one of the 4 comprising of coloured blocks smoothly coming together and the 2000s one where objects coalesed into a 4 from a particular vantage point as the camera moved forward. I especially liked the impossible shapes hovering in mid-air created by those, with the power lines being one of the best.
News article explaining the new idents:
My favourite idents are the original 1982 one of the 4 comprising of coloured blocks smoothly coming together and the 2000s one where objects coalesed into a 4 from a particular vantage point as the camera moved forward. I especially liked the impossible shapes hovering in mid-air created by those, with the power lines being one of the best.
News article explaining the new idents:
Channel 4 unveils new idents > RXTV info
Channel 4 has unveiled a new series of idents that will introduce programmes on the channel from Wednesday evening.
rxtvinfo.com