How retailers use our loyalty card data

[Retro]

It's not creepy, not creepy at all...

A huge amount of consumer data is available and - if obtained - is a valuable asset for companies.

And customer loyalty cards, while rewarding shoppers with discounts and deals, are one easy way for companies to collect data on a large scale.

How do companies use my loyalty card data?

With data privacy is in the spotlight, how do retailers use the data gathered from loyalty cards?

www.bbc.co.uk

 

[Crims]

It's not creepy, not creepy at all...

How do companies use my loyalty card data?

With data privacy is in the spotlight, how do retailers use the data gathered from loyalty cards?

www.bbc.co.uk

I've had this happen to me when I was buying some art stuff, and signed up to my first genuine shop card.

 

[Tiffany]

Ewwww....never thought of that in terms of super data collecting.