- 4 Jun 2021
- 3,144 (4.33/day)
It's not creepy, not creepy at all...
A huge amount of consumer data is available and - if obtained - is a valuable asset for companies.
And customer loyalty cards, while rewarding shoppers with discounts and deals, are one easy way for companies to collect data on a large scale.
How do companies use my loyalty card data?
With data privacy is in the spotlight, how do retailers use the data gathered from loyalty cards?