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It's not creepy, not creepy at all...
A huge amount of consumer data is available and - if obtained - is a valuable asset for companies.
And customer loyalty cards, while rewarding shoppers with discounts and deals, are one easy way for companies to collect data on a large scale.

How do companies use my loyalty card data?
With data privacy is in the spotlight, how do retailers use the data gathered from loyalty cards?
www.bbc.co.uk